Great Aussie Sweet Co. Cinema Campaign
"We are absolutely thrilled with the end product and the way the team have captured the essence of our business!"
The Great Aussie Sweet Co engaged our team, to produce a Cinema advertising campaign that was to be featured in venues across Queensland. The objective put simply, was to compel the emotion and nostalgia of visiting your childhood sweet shop.
Being the nature of a Sweetshop we knew we had to mimic the nostalgia, and pure excitement that our inner kid had with this experience. So we employed the use of two young key characters for the project. With the destination being Cinema, we knew this would allow families to resonate and thus create a higher level of engagement.
Another main factor that was taken into account was the landmark location and familiarity of "South Bank's Lolly Shop", which led us to the inclusion of a scene racing down the iconic esplanade of South Brisbane. Through doing this, we embodied the message that if you're visiting SouthBank, you need to visit the lolly shop... This also provided a strong locational presence and further cemented the brand presence within the area!
Let’s build something great together.
