Great Northern Brewing Co. TVC
The video quality was outstanding and perfectly captured our brand message.
The brief for this project was to create a campaign that wholistically resembled the brands values, mission and persona. However what was mentioned in early phases of production, was to create a campaign that could be widely utilised across many different formats including vertical, landscape, short form and long form.
Being a Queensland born beer, we happened to have a slight edge on what it meant to be drinking Great Northern. We took these thoughts and ideas and constructed a campaign that would truly embrace "The Beer from Up Here".
We embarked on a 3 day campaign situated along Queensland's Scenic rim, following the journey of a youthful group enjoying the great outdoors. Employing subtle messaging, and iconic landmarks to further develop the brand strength within the campaign.
Let’s build something great together.
