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Norths Architectural Film

Completed
November 2024
Client
Cayas + Ward
Main service
Video Production

"The video looks fantastic! Thank you very much. I can’t think of anything I would change. Well done!"

Context

C+W were commissioned to reimagine the primary entrance of the North's Leagues and Services Club, delivering a dynamic and inviting experience for visitors.

Our design encompassed a comprehensive transformation of the building facade, porte-cochere, and drop-off area, along with the refurbishment and extension of the club’s cafe, which now features a stunning external terrace adjacent to the new entrance.

Project Brief

Cayas + Ward engaged our team with an objective of showcasing a series of venues around Brisbane in a light that harnessed not only the visual and technical detail but also the emotion, atmosphere and overall vision for each venue.

The team made it clear there was a strong emphasis on precision and visual details that they wanted to portray through the films of the venue, which ultimately played a deciding factor in the way we would approach the project.

How we approached the project?

Being a unique facing block (South East) we knew we would be battling the natural elements to create our envisioned look for the venue.

So taking this into account we conducted 3 different Production blocks being Sunrise, Afternoon and Evening. This in-turn allowed us to capture the exterior and facade in all its glory with a long-angled sunrise and a beautiful extended twilight hour.Whilst also utilising the hi-angled sun for interior shooting, creating an amazing product portraying the venue in its true light.

The film encapsulated a strong message of community, collectiveness and immersion between a traditional RSL venue and an inviting establishment for the wider community.The deliverables has been utilised across the clients Social Media, Tender Proposals and wider Marketing Collateral.

Let’s build something great together.