Transdev Cinema Campaign
"Thankful for an incredible team to bring it all together!"
Transdev approached the team after undergoing a severe drop in employees company wide. The brief was simple, boost recruitment nunbers across roles including Mechanics, Bus Drivers and Operations. This campaign was going to be distributed across Paid Social platforms such as Facebook and Instagram alongside an area wide Cinema campaign.
Our approach was underpinned by the insights discovered through talking to active employees past and present to understand first hand the push and pull factors to the roles. It was only through understanding these things that we could genuinely craft an effective Video Production Campaign!
The production was conducted over 3 Full days of shooting, consisting of 4 departments, Talent and 5 Production crew.
The deliverables were optimised into 5, 15, 30 and 60 Second cuts for each corresponding platform of distribution.
Let’s build something great together.
